For this week's new resource, let's turn our attention to promoting your writing business. Whether that means promoting your freelance writing services, marketing a book, or growing your blog, there are numerous ways you can turn to other types of writing to promote your work.
To point you in the right direction, here are 41 types of content and copywriting you can turn to when you need new promotional ideas, or in fleshing out your overall content strategy.
Audio / Video
1. Animation
2. Podcasts
3. Videos
Graphics
1. Charts and Graphs
2. Comics / Cartoons
3. Illustrations / Drawings
4. Infographics
5. Photographs
Social Media
1. Blog Posts
2. Pinterest Boards
3. Social Media Profiles
4. Tweets
Interactive
1. E-courses
2. Interviews
3. Surveys
4. Testimonials
5. Webinars
Resources
1. Cheat Sheets
2. E-books
3. Slideshows / Presentations
4. Templates
5. Worksheets
Educational
1. Help Desk / FAQs
2. Product Manuals
3. Reports
4. White Papers
Informational
1. Backgrounders
2. Brochures
3. Case Studies
4. Newsletters
5. Lists
6. Reviews
News / PR
1. Media Advisories
2. Media Kits
3. Op-Eds
4. Press Releases
5. Public Service Announcements (PSAs)
Sales
1. Ad Copy
2. Email Marketing Campaigns
3. Product Descriptions
4. Sales Pages
You can download a .pdf version below to print out and keep in your idea file.
Do you have other examples of content or copy not included here? Leave a comment to share any additional suggestions.
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